An environmental business case (editorial)

By John Hobel
|Canadian HR Reporter|Last Updated: 02/09/2001

Getting the environment onto corporate agendas is no easy task.

Doom-and-gloom forecasts of a world so polluted that there is no one left to sell products and services to won’t alone usher in a change in corporate thinking. For more businesses to join the environmentally friendly fold — and soon — it’s reasonable to expect a solid case for the bottom line will be needed.

Fortunately, there is a growing cadre of executives who view sustainable growth strategies as a necessary part of corporate planning. And they want to be involved in shaping these strategies rather than having government force them upon the economy.