7 fail-proof tips for self-sabotage (Guest commentary)

How to ensure you’re passed over for promotion and at the top of the layoff list
By Sharon Bar-David
|Canadian HR Reporter|Last Updated: 07/13/2009

If you want to ensure you are laid off during the next round of layoffs, or are passed over for the next promotion, I’m happy to recommend some tried-and-true methods for eroding your personal brand and exposing yourself to a host of unpredictable risks.

Day in and day out, whether we are conscious of it or not, we each create our own “personal brand” at work. Personal brand experts assert the multi-dimensional image we construct consists of personal appearance, attitude, competencies and a “differentiator” — the unique value proposition or benefit we offer.

Most people don’t perceive themselves as possessing a brand that requires constant nurturing and refinement. In fact, in the course of obliviously being their natural selves, they engage in a wide assortment of self-sabotaging behaviours.