Google searches for way to keep staff

IT giant uses algorithm to analyse data from departing workers in attempt to identify at-risk employee groups
By Sarah Dobson
|Canadian HR Reporter|Last Updated: 07/13/2009

Google has worked hard to keep employees happy. Keen to maintain a “small company feel” despite a workforce of more than 20,000 in offices around the globe, its headquarters in Mountainview, Calif., for example, feature a variety of cafés, bikes for travel between meetings, massage chairs and volleyball courts.

Employees are also encouraged to share ideas, express themselves openly and devote days to innovative thought. And the company’s efforts have been recognized — Google topped Fortune Magazine’s 100 Best Companies to Work For in 2007 and 2008.

But the little company that grew is facing some retention challenges as several higher-ups have reportedly departed in the past year. In response, Google has intensified its efforts in the area of predictive attrition to “find situations that may increase the likelihood of some Googlers leaving the company so that managers and HR staff can work on avoiding those very situations,” said Wendy Rozeluk of global communications and public affairs at Google Canada in Toronto.