‘Tweeting’ for new recruits

Employers turn to social media to fill jobs
By Shannon Klie
|Canadian HR Reporter|Last Updated: 08/10/2009

For the past four years, every person Joseph Thornley has hired has been someone he met through networking — either the traditional way or through social media.

The CEO of Toronto-based public relations firm Thornley Fallis and 76 Design in Ottawa, which does corporate branding and web design, has his own blog and an account on Twitter, a micro-blogging site where users post 140-character messages or “tweets.”

“We tweet every position that we would have open in the belief that the people who are following us actually care about what we do and may share the same interests,” he said.