Make social networking work for you (Guest commentary)

Internet opens up a new avenue for those who aren't 'social butterflies'
By Rebecca Schalm
|Canadian HR Reporter|Last Updated: 10/18/2009

Is it just me or is everyone more interested in “networking” these days? I’ve noticed a significant increase in “join my network” requests from people I know, have known or barely know through sites such as LinkedIn. Everyone seems to be interested in connecting and exchanging contact information.

Is social networking taking over the planet or are we all just feeling a little leery about storing a lifetime of contacts in our company Outlook address book? I am inclined to believe it has more to do with the latter.

Why join the social networking bandwagon?