Building the perfect employee survey

With careful planning and execution, HR can boost participation, convey information
By Esther Huberman
|Canadian HR Reporter|Last Updated: 01/05/2010

A popular provider of online surveys recently circulated an email with this message: “It only takes a coffee break to create a survey.”

With all due respect, it takes much longer than a coffee break to create a thoughtful, strategic employee survey. This initiative is critical to a communications plan, so the effort involved in creating something worthwhile begins long before any questions are drafted.

The first stage to developing surveys is preparation — analyze and understand the following before writing a survey: