Strong link between employee engagement and CSR: Study

But millennials not as committed to cause as baby boomers
By Sarah Dobson
|Canadian HR Reporter|Last Updated: 02/22/2010

As a Calgary-based global energy company that does business in the Athabasca oil sands, Nexen is familiar with public disapproval. And yet, when employees were asked about their perceptions of the company’s corporate social responsibility (CSR), ratings were high — in tune with Nexen’s high engagement ratings — which helped land it on Hewitt’s 50 Best Employers in Canada list.

Among highly engaged workers, 86 per cent strongly agreed the company was socially and environmentally responsible. Among moderately engaged workers, the number was 71 per cent and among low-engaged workers, 60 per cent.

The same outcomes were seen among different job types, ranging from senior management to clerical support, and among several dimensions of CSR, such as customer relationships and environment.