Companies that care make more money

HR practitioners have a role to play in encouraging the CEO to be a better corporate citizen
||Last Updated: 07/21/2003

Canadian executives are thinking more than ever about their corporate social responsibilities, according to a report from the Conference Board of Canada. And their concern is paying off on the bottom line.

“There is a growing body of research that demonstrates the relationships between social responsibility, reputation and financial performance,” said Mary Choquette, co-author of the report.

Executives were surveyed about the link between a company’s social responsibility and its reputation. Ninety-two per cent of respondents felt that “reputation management” has become a more important issue over the past five years. Even more say it will become a more important issue over the next five years.