Making a website jobseeker-friendly

Provide right information to improve quality of job applicants
By Mark Swartz
|Canadian HR Reporter|Last Updated: 04/20/2010

An organization’s homepage is often the first point of contact for a prospective employee who is researching a potential employer. As such, the homepage makes an immediate impression so it should be inviting and easy to navigate, not confusing and off-putting.

There’s a temptation to jam a homepage with every little bit of information possible, in an attempt to please all possible audiences — current and potential customers, suppliers and jobseekers.

This typically leads to a homepage that just about blinds the viewer with multiple sections and links galore. With so much to choose from, it can leave people paralyzed in terms of where to go and what to look for.