Marketing benefit plans at the front

A lot of people may have noticed job responsibilities changing while titles stayed the same. Take the benefits administrator…
By David Brown
|Canadian HR Reporter|Last Updated: 09/04/2003

“I’ve found it’s not enough any more to just sit there and do benefits calculations,” says Caroline Nabozniak of her job as plan administrator for the Seafarers Union in Quebec.

Cost containment is at least as important as ever, some say more so with an aging workforce; keeping on top or regulatory changes remains a challenge; benefits have to help attract and retain employees and today’s workers are looking for a lot more answers than they used to.

All this means administrators need to have a much better understanding of how and why benefit plans are structured so they can assist employers meet manage their benefit plans.