More employers using 'social recruiting’ to attract new grads: Study

Cost-per-hire decreased by 50 per cent in 2009-2010 compared to one year earlier
|hrreporter.com|Last Updated: 11/30/2010

Cost-conscious employers are cutting back on traditional branding activities at Canada’s colleges and universities, turning instead to social networks to conduct "social recruiting," according to new report.

The 2010 Campus Recruitment and Benchmark Survey Report, released by the Canadian Association of Career Educators and Employers (CACEE), found more employers will be trying to engage graduates online in an effort to save money.

"Canadian recruiters will visit fewer campuses this year, as they increasingly turn to popular social media websites, like Linked In, Facebook and You Tube to find their hires." said Paul Smith, executive director of CACEE.