Let’s focus on technology (Analysis)

Gap between importance of technology and the amount of attention given to it
By Claude Balthazard
|Canadian HR Reporter|Last Updated: 10/01/2010

Let’s start with the essential question — where does HR stand with regards to technology and innovation? In his 1962 book Diffusion of Innovations, Everett Rogers divided adopters of new technology into five groups: innovators (first 2.5 per cent), early adopters (next 13.5 per cent), early majority (next 34 per cent), late majority (next 34 per cent) and laggards (last 16 per cent).

According to the Pulse Survey, 37.7 per cent of organizations fall in the early groups and 62.3 per cent fall in the late groups. These results support the idea HR has been relatively slow to warm up to technology.

With respect to the amount of time or effort devoted to thinking about technology, and the challenges and opportunities it may bring, 29.6 per cent spend a significant amount of time and effort, 51 per cent dedicate some time and effort and 19.4 per cent spend very little or no time or effort in doing so.