Window shoppers: The new, passive jobseekers

Candidates take 5 months before applying for jobs: Survey
By Shannon Klie
|Canadian HR Reporter|Last Updated: 10/19/2010

As part of its new recruitment strategy, The Ottawa Hospital decided to go beyond traditional job postings to show potential employees what it’s like to work at the hospital.

“Traditional job postings have relied on the duties of the job but we are realizing that people are looking to have a connection with where they work,” said Sarah Clements, director of human resources at The Ottawa Hospital.

The hospital signed up with Workopolis’ new employer brand optimizer, where organizations can highlight what makes them unique. Jobseekers can find organizations’ individual pages by clicking on the “Love where you work” tab on Workopolis’ home page.