Many Canadians developing personal brands to build careers

Survey finds 70 per cent prepared to use own money to upgrade skills
|hrreporter.com|Last Updated: 02/01/2011

A growing number of Canadians are developing their own personal brands in an effort to take greater control over their careers and differentiate themselves, according to a survey of 15,000 people by Kelly Services.

"As many individuals are moving out of the typical employment relationship, they are thinking about how to promote themselves and stand out from the crowd," said Karin French, vice-president and managing director at Kelly Services in Canada.