Study proves men are from Mars

Women prioritize work-life balance, healthy workplace
By Sarah Dobson
|Canadian HR Reporter|Last Updated: 01/14/2011

When it comes to making career decisions, young men and women want very different things, according to a survey of nearly 28,000 Canadian university and college students.

Some of the biggest differences between women and men are work-life balance (63 per cent versus 51 per cent), a healthy workplace (62 per cent versus 45 per cent), job security (57 per cent versus 44 per cent), commitment to social responsibility (36 per cent versus 26 per cent) and a good health and benefits plan (50 per cent versus 35 per cent).

The majority of graduates entering the workforce are women so the challenge is developing recruitment and retention strategies that are more in line with how they make their career decisions, said Graham Donald, president of strategic consulting firm Brainstorm in Victoria, B.C., and co-author of the 2010 Canada’s Top Campus Employers Survey.