Balancing risks, benefits of social media

Recent arbitration rulings define legal boundaries
By Madeleine Loewenberg
|Canadian HR Reporter|Last Updated: 01/31/2011

The debate over the use of social media in the workplace is becoming ever more prevalent.

On the one hand, the use of social media can result in tangible benefits to an organization. Social media pages are regularly used to inform potential consumers about products and services. Advertising can be targeted to an online demographic and is often disseminated amongst social media users who can repost content on their personal sites.

On the other hand, social media can hamper the effective operation of a workplace. Employers have concerns about productivity and the security of computer systems when employees access social media at work. Employers are also concerned employees will criticize products and services or discriminate against or disparage co-workers or clients.