Balancing risks, benefits of social mediaRecent arbitration rulings define legal boundariesBy Madeleine Loewenberg01/31/2011|Canadian HR Reporter|Last Updated: 01/31/2011 The debate over the use of social media in the workplace is becoming ever more prevalent.On the one hand, the use of social media can result in tangible benefits to an organization. Social media pages are regularly used to inform potential consumers about products and services. Advertising can be targeted to an online demographic and is often disseminated amongst social media users who can repost content on their personal sites.On the other hand, social media can hamper the effective operation of a workplace. Employers have concerns about productivity and the security of computer systems when employees access social media at work. Employers are also concerned employees will criticize products and services or discriminate against or disparage co-workers or clients. To Read the Full Story, Subscribe or Sign In Remember Me Forgot Password If you are a current Subscriber, please click here to set-up or update your login information.