How to run career, classified ads

By Cathy da Costa
|CHRR, Guide to Recruitment & Staffing|Last Updated: 04/08/2003

A newspaper’s Classifieds section has been the traditional first step for companies in filling vacant positions. However, it may not be as simple as it appears. The right ad in the right newspaper can make your résumé basket overflow with qualified candidates. The wrong ad, or the wrong newspaper, can leave you with one or two applicants who may not be quite what you are looking for.

It seems that many HR departments would do well to have an advertising media specialist on staff. Because this option is impractical, here are a few tips that every HR professional should know.

Deciding where to advertise