Enterprising career contest steers recruits to top jobs

Enterprise Rent-A-Car’s creative recruitment program key to success in tight labour market.
By Vincent Wong
|CHRR, Guide to Recruitment & Staffing|Last Updated: 04/10/2001

Unemployment is at an historic low. Competition for top university graduates is fierce. What is a recruiter to do? Hold a contest!

Enterprise Rent-A-Car has gained the reputation for being a great place to work. In fact, in 1999, Fortune magazine named Enterprise as one of the “100 Best Companies to work for.”

With a solid retention strategy in place through a management-training program, the challenge in 2000 was: how to communicate the benefits of the firm and attract the right people, given the exceptionally fierce recruiting environment in Canada and the United States. As a result of Enterprise’s exceptional growth, more than 6,000 positions across North America were available. To fill those jobs, a fresh approach was needed.