Building the case for an EAP

2 ways to approach a business case — use a formula or measure factors
By Judith Plotkin
|Canadian HR Reporter|Last Updated: 03/28/2011

Employers readily accept strong employee benefits packages are important for attracting and retaining talent. But what is the actual return on investment (ROI)? How do they measure the positive impact of offering prescription drug coverage or dental and vision care? Many employers offer these because they are expected to do so, without much concern about demonstrating ROI.

But when it comes to employee assistance programs (EAPs), the need for a business case arises more frequently — often because EAPs deal with less tangible and more uncomfortable issues, such as financial or marital problems, or difficulties with stress, anxiety and depression.

But EAPs usually represent a small portion of the total spend on benefits and can produce an easy return on investment for an employer, especially given workplace challenges such as: