Are top employer lists losing their shine?

Organizations split on validity, meaningfulness of designation
By Amanda Silliker
|Canadian HR Reporter|Last Updated: 04/12/2011

One of the first things candidates often mention during an interview at Bennett Jones is the company’s ranking on the Canada’s Best Employers list by Aon Hewitt, said Evelyn Katrakis, HR manager at the Toronto law firm. If they don’t happen to mention it, Katrakis always brings it up at the end of the interview, she said.

“I think it contributes to the positive image of the law firm and that really speak volumes to the candidates I’m interviewing,” said Katrakis, whose firm has 860 employees across Canada. “I don’t need to sell the firm, the firm sells itself.”

While it may still be an effective tool for Katrakis, the perceived importance of top employer lists is declining, according to the latest Pulse Survey. Almost one-half of respondents (44.9 per cent) said top employer lists are less important than they were a few years ago, according to the survey of 434 Canadian HR Reporter readers and members of the Human Resources Professionals Association.