Fashionably speaking

H&M Canada boosts recruitment by overhauling employer branding strategy

Fashionably speaking
Credit: Vytautas Kielaitis (Shutterstock)

Already recognized as one of Canada’s top employers, H&M Canada wanted to ensure it was attracting and retaining the best of fashion retail talent. While employee engagement was strong, like most retailers, it still saw an opportunity to communicate with current and prospective employees in a more impactful way.

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