Not attracting the right talent? Try coffee, clarity and podcasts

Five ways employers can convert lifeless job postings into lively job ads
By Shahid Wazed
|Canadian HR Reporter|Last Updated: 01/02/2018
Earbuds
Podcasts can help top candidates decide if a role is right for them, without having to go through the whole application process. Credit: Arina P Habich (Shutterstock)

Talent acquisition professionals often miss the fact that they always need to sell their jobs to the right talent.

With the advancement of the applicant tracking system (ATS), recruiters came to believe recruiting was about ranking applicants within the ATS and then forwarding the top ones to the hiring manager.

But that is only half of the equation, and that only yields great results when people do the upfront work of letting top candidates know about the position they’re recruiting for.