Government of Canada most attractive employer for students: Survey

Apple comes in second, Google ranks third
||Last Updated: 12/20/2011

The Government of Canada is the most attractive employer for students, according to a survey by research firm Universum.

The government topped the list for business, humanities and engineering students and came in second after Health Canada for medicine students, found the survey of 9,956 students across the country who completed 22,859 employer evaluations.

Every year, Universum surveys students across the globe and asks them questions about their career expectations, how they perceive companies as employers and what they associate to those employers. It asks students to pick the employers they would consider working for and then choose the employers they would most like to work for.

The Universum Top 100 Ideal Employer Rankings reflect the frequency with which these employers were selected as being ideal by the students who participated in the surveys. The list measures the level of employer attractiveness that a company has on the recruitment market. In other words, how many students perceive the organization as a “best place to work.”

The results of the Canadian student survey reveal how students perceive companies or organizations as employers in Canada.

The following are the 50 most attractive companies for Canadian business students, according to the survey.

  1. Government of Canada
  2. Apple
  3. Google
  4. Bank of Canada
  5. Provincial Government
  6. Deloitte
  7. L'Oréal
  8. Air Canada
  9. Canada Revenue Agency
  10. KPMG
  11. Ernst & Young
  12. Royal Bank of Canada
  13. PricewaterhouseCoopers (PwC)
  14. BMW
  15. Microsoft
  16. Toronto-Dominion Bank
  17. Fairmont Hotels & Resorts
  18. WestJet Airlines
  19. Research In Motion
  20. Canadian Broadcasting Corporation
  21. Procter & Gamble
  22. Sony
  23. Health Canada
  24. The Coca-Cola Company
  25. Bombardier
  26. Scotiabank / Bank of Nova Scotia
  27. Johnson & Johnson
  28. Electronic Arts
  29. Rogers Communications
  30. Hydro Quebec
  31. HSBC Bank Canada
  32. Canadian Security Intelligence Service (CSIS)
  33. Goldman Sachs
  34. PepsiCo
  35. IBM
  36. Manulife Financial
  37. Sun Life Financial
  38. Heineken
  39. CIBC World Markets
  40. Starbucks
  41. J.P. Morgan
  42. Bell Canada
  43. Public Service Commission
  44. Nestlé
  45. Honda
  46. BMO Nesbitt Burns
  47. Toyota
  48. Bank of America / Merrill Lynch
  49. McKinsey & Company
  50. Grant Thornton

To view the full list and to view those for humanities, medicine and engineering students, visit

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