Luring and retaining baby boomers

A void created by retiring baby boomers is growing faster than companies can train replacements from younger generations
By Leslie Hetherington
|CHRR, Guide to Recruitment & Staffing|Last Updated: 09/05/2003

In recent years, baby boomers (people born between 1946 and 1964) have stepped back from the limelight to make way for “baby busters” and younger generations infiltrating the workplace.

Yet boomers (now in the 36 to 55 age range) still comprise a large part of Canada’s workforce and one-third of its population. Many of them are also in high demand — particularly early boomers (born pre-1960) in knowledge-based professions.

“Early boomers still have a 400 horsepower engine and a versatile steering wheel, in contrast to younger workers who have the horsepower but lack the finely-tuned steering wheel,” says Rich Stoppler, president of Edmonton-based Executrade Consultants Ltd., and a national director of the Association of Canadian Search, Employment and Staffing Services (ACSESS).