Google, Microsoft, Apple among top employers worldwide: Survey

Market success, secure employment appreciated by students
||Last Updated: 09/17/2013

When it comes to the organizations that have a competitive edge in employer reputation, not surprisingly Google, Microsoft and Apple sit among the top 10, according to a survey by Universum, an employer branding company.

Close to 200,000 business and engineering students from top universities weighed in on what companies and employer characteristics they find most attractive. The 2013 rankings are compiled from student surveys in the world's 12 largest economies: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, the United Kingdom and United State.


1. Google

2. EY (Ernst & Young)

3. Goldman Sachs

4. PwC (PricewaterhouseCoopers)

5. Microsoft

6. Apple

7. Deloitte


9. Coca-Cola

10. P&G


1. Google

2. Microsoft

3. IBM

4. Apple

5. BMW Group

6. GE

7. Intel

8. Siemens

9. Sony

10. Shell

"The reason why these employers are seen as being attractive is due to their strong association to attributes that students consider important, such as market success, professional training and development and providing secure employment. This might come as a surprise as there is a view of gen Y valuing more corporate social responsibility, a friendly work environment and flexible working conditions," said Petter Nylander, Universum's CEO.

The full list of the top 50 employers can be found at Universum.

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