n the eyes of Canadian chief executives, RBC Financial Group is at the top of the game when it comes to human resource management.
RBC’s human resources management was rated the most respected by CEOs in the ninth annual
Canada’s Most Respected Corporations
survey conducted by Ipsos-Reid and sponsored by KPMG.
CEOs were asked to indicate the corporations they admire and respect in nine categories. RBC took top honours for HR management, which helped propel it to the number one overall ranking as the most respected corporation in the country in the eyes of CEOs.
“Today, corporate reputation matters more than ever,” said Bill Dillabough, managing partner, markets for KPMG. “This survey recognizes businesses that, through their actions and their policies, have earned the respect of corporate Canada’s leaders.”
Below is the listing of the top 10 most-respected companies when it comes to HR management, in order of this year’s rank. Last year’s rank is in brackets for comparison purposes. There are more than 10 firms listed because of a number of ties.
1. RBC Financial Group (1)
2. WestJet Airlines Ltd. (5)
3. Dofasco Inc. (2)
4. GE Canada Inc. (8)
5. BCE Inc. (6)
5. Suncor Energy Inc. (9)
6. The Bank of Nova Scotia (6)
6. IBM Canada Ltd. (4)
6. Magna International Inc. (3)
7. Canadian Tire Corporation, Ltd. (16)
8. Husky Injection Molding Systems Ltd. (11)
8. EnCana Corporation (10)
9. Loblaw Companies Ltd. (18)
9. PCL Construction Group Inc. (25)
10. Bombardier Inc. (7)
About the survey
The survey measures the concept of respect in nine performance categories: best long-term investment value; innovation and product/service development; human resources management; financial performance; corporate social responsibility; high quality service/product; corporate governance; customer service; and top of mind most respected.
The survey's scoring system gave companies three points for each time they were the first mentioned in a given performance category, two points for each second place showing, and one point for a third place mention. An additional three points were attributed to firms cited in a specific question in which CEOs were asked to name their top of mind most respected corporation. The final vote tally for each firm is the sum of these points (a total of nine measures), which determines each company's overall score.
The survey was conducted by Ipsos-Reid between August and November, 2003, and was based on interviews conducted with 255 Canadian CEOs. The interviewees were selected at random from the
Report on Business Public 1000
Financial Post 500
rankings for 2003.