Visually speaking

Organizational learning and development can benefit from using video

Video popularity continues to grow. Why? Because messages in motion are more engaging and lead to a higher retention rate for the learner. Retention rates for video content can far outpace those of text-based content, and marketing professionals have long embraced the medium. Learning and development (L&D) professionals, however, have been slower to adopt this trend. So, let’s look at the facts:

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