Don’t bury the newspaper quite yet

Online job boards have pushed newspapers to improve print offerings
By Vanessa Peters
|CHRR, Guide to Recruitment & Staffing|Last Updated: 12/06/2004

It’s no secret to HR or jobseekers — the Internet has revolutionized recruitment. But it has also upped the ante for recruitment advertising, making newspapers a better deal than ever before.

Because of the competition, newspapers have been forced to improve their product and increase the flexibility of the advertising options they provide. Many Canadian newspapers offer print and web packages: with the purchase of a print ad the posting will also appear on the Internet for free or at a greatly reduced price.

One area where the newspaper continues to hold the advantage over the Internet is branding. If an employer wants to educate potential candidates about the company and introduce itself to a new market, print is a good way to go.