Organizations should be happy with new survey findings that suggest 89 per cent of Canadians are satisfied with their employer.
The survey of 460 Canadians commissioned by Kronos Inc., a software company, also found notable differences in reasons for satisfaction between genders. Having a rewarding and inspiring job was the main reason for employer satisfaction for 29 per cent of women, but among men only 19 per cent selected that option. Being paid well was important to 26 per cent of the men surveyed compared to only 12 per cent of women.
Of the men who stated they are not satisfied with their current employer, 44 per cent indicated their satisfaction would improve if they were paid more, compared to 21 per cent of women. Seventeen per cent of women want employers who communicate well with them, and seek their feedback, which was noted by only four per cent of men surveyed.
"No asset has more strategic value in business than an organization's workforce — and employee satisfaction is a key driver to a productive workplace," said Stuart Itkin, chief marketing officer at Kronos.
"More and more, organizations are recognizing the impact employee satisfaction has on customer service — and the bottom line. To be successful, organizations must learn to effectively manage and balance the needs of the workforce with the needs of their business."