When it comes to choosing a company to work for, advancement opportunities are the number one incentive for both Generation X and Generation Y, according to a new survey.
The survey of 3,000 workers, by search firm David Aplin Recruiting, found the opportunity for growth was the top draw for 96 per cent of Gen Y respondents (born in 1980 or later) and 90 per cent of Gen X respondents (born between 1962 and 1979).
Rounding out the top 10 incentives for these generations are:
• performance-based bonuses and salary increases;
• excellent benefits package;
• new challenges, variety of interesting projects;
• pension or retirement savings plan;
• high salary;
• meaningful work and opportunity to make a difference;
• recognition and feedback;
• flexible work hours, such as telecommuting; and
• mentoring and coaching.
Unfortunately, not enough companies are meeting these expectations. A David Aplin survey of 1,000 hiring mangers found just less than two-thirds of companies offer these incentives. The top two incentives companies offer are support of local charities and a casual dress code – which don't even make the top 10 list for Gen X and Y.
Employers can stand apart from the crowd by offering perks that are in relatively high demand, but which very few companies are offering. These include:
• signing bonuses;
• subsidized transportation;
• free fitness memberships; and
• company stock options.