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Do you still believe in top employer competitions?

Shine may be off lists, according to exclusive Canadian HR Reporter survey

By Todd Humber

Are you a glass half-empty or half-full type? Depending on your viewpoint, Canadian employers have either lost faith with top employer competitions or there’s still a solid majority that see value in the lists.

Those are the two conclusions you could jump too — with valid arguments to be made on both sides — based on an

exclusive survey

of 434 Canadian HR professionals conducted by

Canadian HR Reporter

and the Human Resources Professionals Association in March 2011.

For the half-full types, a majority — 55 per cent — said the lists are just as important or more important than they were a few years ago. That’s significant. Since we all have federal politics on the mind with the looming election, Stephen Harper or Michael Ignatieff would be drooling for that kind of voter support — it would give them an easy majority in Parliament. We might even trumpet it as a landslide.

But for the half-empty types, there’s no denying 45 per cent is a significant proportion of weary HR professionals that think the competitions are waning in importance.

The survey revealed some great data — and we have full coverage in the April 11 issue of

Canadian HR Reporter


What do you think? Join the conversation by adding a comment below.

Todd Humber is the managing editor of Canadian HR Reporter, the national journal of human resource management. He can be reached at

Todd Humber

Todd Humber is the publisher and editor-in-chief of Canadian HR Reporter, the national journal of human resource management. Follow him on Twitter @ToddHumber
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