Adopting a coaching culture empowers employees, strengthens employers

Sleeman Breweries, Canadian Blood Services see benefits of new programs
By Nance MacLeod and Denis Lévesque
|Canadian HR Reporter|Last Updated: 10/03/2018
Sleeman’s coaching program arose from an internal survey that found employees at all levels wanted more feedback and coaching from their managers. Credit: Google Street View

Awhile back, Sleeman Breweries sales team lead Ross Danbrook recalled going on a sales call with a new employee.

The worker made a generic introduction about the company to a potential client, instead of specifically stating the name of Sleeman and what sets it apart from other beer providers.

But rather than chastise the new hire, Danbrook leveraged coaching methods to ask what he could have done better to land the sale and separate himself from the competition.