7 ways to build up corporate culture

Metrics, rituals, empowerment and growth hacks can all help build a high-performance environment
By Andrew Au
|Canadian HR Reporter|Last Updated: 04/02/2019
Corporate culture team
Building a work environment that fosters high-performance cognitive thinking is easier said than done. Credit: Pressmaster (Shutterstock)

Building great culture is difficult at the best of times. But combined with today’s need to address a business environment that’s constantly changing — from technological innovations and industry consolidation to shifting workplace demographics — building great culture becomes especially challenging.

As technologies like artificial intelligence evolve, aspects of people’s jobs will become automated. Robust data sets and mature algorithms will eliminate repeatable tasks from job descriptions. Roles will become more creative and strategic by nature.

Building a work environment that fosters high-performance cognitive thinking is easier said than done. It requires a fundamental change in the way we think about culture, shifting away from a solely strategic PR narrative to creating a profit-driving initiative.