CPHR Canada officially launches new designation, brand

Association says it will 'always welcome back HRPA'

CPHR Canada officially launches new designation, brand

CPHR Canada, the Chartered Professionals in Human Resources of Canada, has officially launched its new designation and brand. The association was previously known as the Canadian Council of Human Resources Associations (CCHRA).

The new brand represents 27,000 CPHRs in the nine member provinces and three territories across Canada: the Human Resource Institute of Alberta (HRIA), the Human Resources Management Association (HRMA) in B.C. and the Yukon, the Human Resource Management Association of Manitoba (HRMAM), the Human Resources Association of New Brunswick (HRANB), the Human Resources Professionals of Newfoundland and Labrador (HRPNL), the Human Resources Association of Nova Scotia (HRANS), the Ordre des conseillers en ressources humaines agrees (CRHA) and the Saskatchewan Association of Human Resources Professionals (SAHRP).

“The profession has evolved tremendously of late,” said Anthony Ariganello, Vancouver-based CEO of CPHR Canada. “Now, we represent CPHRs as they are: impactful, high-value, trustworthy business leaders. Our members have the proven expertise to help business succeed because they know what it takes for people to deliver on priorities.”

While the registration, maintenance and advancement of the CPHR designation remains the focus and responsibility of the provincial member associations, the associations recently established consistent requirements for certification, and a national code of conduct.

And each of the provincial associations is moving forward toward self-regulation, said CPHR Canada, along with accrediting post-secondary education programs across the country that align with CPHR educational requirements.

HRPA welcome

As part of its announcement, CPHR Canada said it would always welcome back Ontario’s Human Resources Professionals Association (HRPA) to the national association, “if they are willing to respect our commitment to one vision, one framework and one voice. We firmly believe that the strongest course of action for the betterment of all HR professionals in Canada is to re-unite and move forward together along a shared path.”

The HRPA was “very much a founding figure in establishing our national designation and national association years ago,” said CPHR Canada. “That changed when they unilaterally decided to leave the national association in 2014.”

The new CPHR Canada site can be found here.

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