Canadian employees less loyal to employers than global counterparts

Forty-three per cent open to new job: Survey
||Last Updated: 02/08/2018
Retention, engagement, rewards
Only 57 per cent of Canadian employees feel loyal to their employer — well below the global average (70 per cent). Shutterstock

Canadian employees are less loyal to their employers than their global counterparts, and more than three in five have “wandering eyes,” according to a survey by the ADP Research Institute.

Only 57 per cent of Canadian employees feel loyal to their employer — well below the global average (70 per cent).

And while 20 per cent are actively looking for new employment opportunities, an additional 43 per cent would be open to a new job.

In addition, 75 per cent of Canadian employees said they understand how they contribute to the success of their company, and 71 per cent want to play an important role in their company, but they feel undervalued, found the Evolution of Work study, which polled 5,330 employees and 3,218 employers across 13 countries.

Only half said the work they do is purposeful (51 per cent) or valued (47 per cent) — a substantial disconnect from employers, who were more optimistic that employees feel purposeful (65 per cent) and valued (63 per cent) within the organization.

“It’s clear there’s a substantial disconnect between the employee experience and expectations, and the employer’s perception. A disconnect that poses a risk for employers in losing talent and leads employees to look for other job opportunities,” said Virginia Brailey, vice-president of marketing and strategy at ADP Canada.

“Canadian employees are looking for meaning and purpose in their work but they feel the core elements of talent management are out of their control. Organizations that invest in humanizing talent attraction, management and retention stand to benefit from a more engaged, motivated and loyal workforce.”

Other highlights from the study:

Openness and transition

  • 61 per cent of employees said the expectations they had in joining their company have been met, while 53 per cent said they have walked away from a job opportunity because it turned out to be different than what they expected.
  • Employees on average are willing to change jobs for a 12.2 per cent salary increase, compared to the global average of 15 per cent.
  • Employers (58 per cent) are more apt than employees (45 per cent) to believe a person needs to leave her company to advance her career, and that everyone should always be looking for their next job either within his organization or outside it (59 per cent of employers versus 47 per cent of employees).

Meaning and talent management

  • Employers believe they are doing a much better job at talent management than employees feel they are across the board — 83 per cent of employers believe performance reviews provide important milestones for development and advancement, while only 58 per cent of employees feel the same.
  • But most employees feel they know how to be successful at their company (67 per cent), understand how their performance will be judged (72 per cent), and feel empowered to excel in their job (61 per cent).

Attraction, retention and attrition

  • Work hours, a flexible schedule and the work itself are the top three factors for selecting a job, while poor manager relationships, work hours, the work itself and lack of career development are the top four reasons for leaving a job.
  • Canadian employers (84 per cent) feel more strongly about the need to train employees for future jobs than employers in the U.S. (74 per cent).
  • 76 per cent of employers believe employees expect to disconnect at the end of the day, but employees have less of an expectation to disconnect (62 per cent).

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