Three sales designations introduced

National association hopes new certification will help with recruitment, retention
By John Dujay
|Canadian HR Reporter|Last Updated: 11/28/2018

Sales specialists can now join the ranks of other accredited workers as the Canadian Professional Sales Association (CPSA) has created three new classifications.

The idea had its genesis after the CPSA discovered there were challenges faced by its more than 20,000 members when it came to “recruitment, selection, onboarding and retention of sales professionals,” said Richard Louttet, vice-president of education certification at the CPSA in Toronto, citing a survey it conducted.

“The majority of respondents were indicating that it was either somewhat or very difficult to find qualified candidates to fill their open sales roles.”