If you build it, will they come?

Simplistic, one-size-fits-all approach to recognition will fail to deliver results

Remember the baseball movie epic Field of Dreams? In it, Iowa farmer Ray Kinsella (played by Kevin Costner) hears a voice saying, “If you build it, they will come.” And, of course, he builds a baseball diamond in his cornfield and “they” — the 1919 Chicago Black Sox — do come.

Hoping life imitates art, many HR leaders and managers assume getting recognition right is as easy as signing up with a gift vendor, putting their company’s logo on its standard website and giving out points, gifts or some other awards.

To read the full story, login below.

Not a subscriber?

Start your subscription today!