Drawing on design mindsets to boost innovation

Imagination, concept visualization, empathy and human understanding key components
By Amanda Silliker
|Canadian HR Reporter|Last Updated: 10/23/2012

Business design:

Heather Fraser, executive director of Rotman DesignWorks, and Elizabeth Frank, vice-president of marketing for ice cream at Nestlé Canada, spoke at a recent Strategic Capability Network event about combining business practices with design methods and mindsets to jump-start innovation.