5 themes to focus on when talking pensions

Successful DC pensions communications from around the world
By Teresa Morgan
|Canadian HR Reporter|Last Updated: 05/24/2011

When it comes to pensions communications worldwide, five common themes make successful campaigns stand out: simplicity, creativity, focus, segmentation and personalization.

That’s according to a 2010 study by a team of defined contribution (DC) pension communication and education experts from Canada, the United States, Australasia and Europe on behalf of Spence Johnson, a provider of marketing intelligence based in London.

They collected and compared examples of excellence in DC member communications that delivered concrete, demonstrable results.