Employee discount programs appeal to all levels of employees

Bayer and Telus see high participation rates, attract talent with discount programs
By Amanda Silliker
|Canadian HR Reporter|Last Updated: 09/11/2011

When Gord Johnston, vice-president of HR at Bayer, wanted to add a bit more value to the company’s total employee offerings, he turned to an employee discount program.

“We offer a number of unique programs to our employees — employee recognition programs, flexible work programs — and we thought this would complement the programs we had and offer valuable discounts,” he says.

While the company headquarters in Toronto had a social club in place where members could find local discounts, it didn’t have anything that would reach all its employees across the country, says Johnston.