If you build it, will they come?

Simplistic, one-size-fits-all approach to recognition will fail to deliver results
By Chris Vyse
|Canadian HR Reporter|Last Updated: 10/10/2011

Remember the baseball movie epic Field of Dreams? In it, Iowa farmer Ray Kinsella (played by Kevin Costner) hears a voice saying, “If you build it, they will come.” And, of course, he builds a baseball diamond in his cornfield and “they” — the 1919 Chicago Black Sox — do come.

Hoping life imitates art, many HR leaders and managers assume getting recognition right is as easy as signing up with a gift vendor, putting their company’s logo on its standard website and giving out points, gifts or some other awards.

If only effective, strategic recognition was so easy. In reality, once it’s built, not too many come, not too much is accomplished and, sooner or later, senior management starts asking, “So why are we doing recognition again?”