Social recognitionSocial media can create transparent culture for employees to connect with organization, be recognizedBy Diana Arbutina06/04/2012|Canadian HR Reporter|Last Updated: 06/04/2012 It’s no secret decreased employee engagement can lead to declining business performance. As the baby boomers begin their exodus from the working world into retirement, the workforce is being infiltrated by a new, more digital-savvy generation. As a result, it’s critical for employers to understand how to engage this evolving workforce.With the Canadian population pegged at 34.5 million, according to Statistics Canada, about one-quarter of them (25.9 per cent) are between the ages of 10 and 29. And this generation is unlike any that has preceded it. To Read the Full Story, Subscribe or Sign In Remember Me Forgot Password If you are a current Subscriber, please click here to set-up or update your login information.