Seven ways to show you are truly an employer of choice

By James A. Parr
|CHRR, Guide to Recruitment & Staffing|Last Updated: 04/08/2003

An increasing number of organizations are laying claim to being employers of choice, effectively turning the label into a buzz phrase. But what does it really mean to be an employer of choice? Even earning the right to this claim is not an ironclad guarantee of success as a growing, profitable enterprise. Why are some companies better at this than others?

One of the answers lies in the fact that enlightened employers strive to become true “employers of choice.” They recognize that to create and build a reputation as a sought-after place to work and grow, they have to understand not only their own human resources and organizational needs, but also the needs, desires and aspirations of the talent pool they wish to attract.

Then they must deliver what they say they will deliver: the leadership, values, vision, education, caring, opportunity, reward system, benefits and involvement that galvanizes a workforce. It is all about integrity.