Brewing up engagement with social media

Molson Coors Canada connects with employees through various online platforms
By Sarah Dobson
|Canadian HR Reporter|Last Updated: 09/25/2012

Beer is social, so why didn’t we create Facebook? asks Dave Perkins, president and CEO of Molson Coors Canada in a YouTube video for employees.

While the brewing company might not have created that invention, it’s certainly been innovative in avidly embracing social media, in all its forms, to communicate with employees and the larger community.

“Our company is very social fundamentally — the products that we make and distribute, and the activation that we do in the market are social in nature, so it is part of our DNA,” says Sebastien Charbonneau, director of internal communication at Molson Coors Canada in Toronto. “We’re social at heart, so it’s who we are.”