You say troublemaker, I say visionary

Companies only get smarter by challenging the way they do things.
By Frances Horibe
|Canadian HR Reporter|Last Updated: 10/02/2001

Peter Drucker, probably the most insightful management guru ever, deems innovation the one business competency needed for the future. Fortune magazine’s advice to companies who want to make its Most Admired List? Innovate, innovate, innovate. Innovation currently accounts for more than half of all growth.

When the American Management Association asked 500 chief executive officers, what they need to do to survive in the 21st century, they answered innovate.

The objective is clear, but for the most part the question remains: why do so many companies have such a dismal track record of trying to harness creativity? It’s because organizations resist anything new.