Finding talented grads isn’t hard if you play the right cards

By Asha Tomlinson
|Canadian HR Reporter|Last Updated: 07/21/2003

Some employers think campus recruitment is easy, but nabbing top grads at Canadian schools is a year-round commitment that requires a long-term creative strategy, say campus career service professionals.

“Campus recruitment is a field where people want to be cutting edge,” says Dave Fraser of the Canadian Campus Recruitment Institute, an association for career educators and employers. “You want to have the best ways of doing it and to be keeping in stride with every other company.”

Fraser says that if companies want to attract grads to their company they have to do more than post a job on the career board and attend a few job fairs. It’s an ongoing process, that needs a lot of attention and effort, he says.