Canada, eh? Recruiting Americans to the Great White North

By Donna Bergles
|Canadian HR Reporter|Last Updated: 12/30/2001

There are plenty of reasons for Canadian companies to seek out and recruit American executives and managers. Take your pick: injection of an aggressive, entrepreneurial corporate culture, access to the world’s largest and highly successful business management pool, access — for those wishing to do business in the United States — to American market knowledge or industry expertise.

But why would Americans choose Canada?

Those who live and work here may understand the charms. But the vast majority of Americans — if they think about Canada at all — consider our country to be a cold, snowy, dark, boring little backwater. Many think we live in a perpetual winter — and that Canada may be clean, safe, pleasant, healthy, secure, friendly and familiar perhaps, but dull.