The use of mobile, Internet and social media to communicate with candidates and employees is gaining ground, according to an international survey of hiring managers and HR professionals commissioned by SuccessFactors, an SAP company.
One-half (51 per cent) of hiring managers have used at least one of the following tools to identify job candidates: resumé search sites (24 per cent), LinkedIn (24 per cent), Facebook (23 per cent) or Twitter (12 per cent), found the survey of more than 1,500 HR leaders and hiring managers throughout the United States, Australia, France, the Netherlands, Germany and the United Kingdom.
Texting is also used when communicating with a job candidate, although less frequently, with 12 per cent of respondents reporting the use of texting during the recruiting process.
“The world of recruiting has changed as a result of social media and mobile technology. Millennials send about 3,200 text messages a month,” said Karie Willyerd, chief learning officer at SuccessFactors and co-author of The 2020 Workplace: How Innovative Companies Attract, Develop, and Keep Tomorrow’s Employees Today.
“The hiring process is no longer just about the face-to-face or phone interview. In some industries and regions, leveraging mobile, social media and online tools is a regular part of the recruiting process. Companies that don’t embrace these tools risk being left behind and losing strong candidates, especially when trying to grab the attention of the millennial generation.”
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