Flying high in a turbulent economy

Why great companies keep their recognition programs in hard times
By Adrian Gostick
|Canadian HR Reporter|Last Updated: 01/30/2002

Many organizations are traveling light these days. In response to the soft economy, they’ve cut perks, cut expenses and even cut people. But cut recognition — and you cut your organization off at the knees.

Recognition is what lifts and inspires employees to new heights. It’s what keeps them moving toward a company’s goals. It’s the one thing organizations should absolutely keep when it comes time to cut expenses.

Tom Donald, author of