These days, crisis management is a much needed executive competency

By Brian Orr
|Canadian HR Reporter|Last Updated: 04/29/2002

Increasingly, Canadian organizations are finding that their staff, customers, the public or the media are challenging the organization’s motives or ability to handle critical events. Failure to address such challenges in an effective and timely manner can leave an organization in crisis.

In such circumstances, traditional emergency or disaster plans fail to provide appropriate preparation for dealing with an organizational crisis. Isn’t emergency or disaster management the same as crisis management? If not, what is different about crisis management?

Most emergency or disaster plans deal with how the organization will respond to an unexpected event that disrupts its operations. Such plans include informing the public about the emergency and the actions being taken by the organization. However these plans assume that the organization’s response will be accepted as credible by staff, customers, the public and media.